Trade Up.

Vauxhall had a great offer for new car buyers: £4,000 scrappage or £3,000 part-exchange when trading in your old car. In these TV spots, we showed exactly how bad it could be to miss out on the offer… before reminding our audience there was still time to take advantage.

The ‘Trade Up’ identity featured across the campaign, communicating the urgency of the offer throughout June.