Less rah. Get real.

In a world of status symbols and keeping up with the Joneses, the Crossland X is a breath of fresh air: a practical, affordable SUV that has both style and substance. In this commercial, we poke gentle fun at the people who buy SUVs purely for show and are too afraid to really use them.

The rest of the campaign brings a dose of reality to the rarefied world of SUV marketing, revelling in the glorious messiness of life.