Vauxhall
Keeps calm. Carries on.
With a uniquely British point of view, this TV spot follows the journey of two women to hospital as one of them is about to give birth. Thanks to the confidence and assurance afforded to them by their Grandland X, they take the dramatic situation in their stride.
The campaign extended into print and OOH, communicating our message of calm assurance with bold typography and impactful visuals.
