Sunseeker launch FIFA World Cup partnership at London Boat Show

Published on January 18, 2018

Last week we were proud to join Sunseeker at London Boat Show as they announced their official partnership with FIFA for the World Cup in Russia. The event was a roaring success, with England legend Sir Geoff Hurst making the announcement to a crowd of VIPs and media at London’s Excel.

Working closely with the integrated team at McCann, Sunseeker announced their World Cup campaign as ‘The Official Partner of Winning’ with a countdown clock revealing the global exclusive on their website, high-impact digital assets at the show itself, a PR blitz and a highly engaging social media campaign.

Follow all the action for yourself on the dedicated social media stream at