Published on June 22, 2022
There are countless important events and experiences that all of us would like to participate in, but sometimes only a lucky few are afforded that IRL experience. All of that is about to change thanks to the launch of MWverse, McCann Worldgroup’s new Web3 experience.
Created in partnership with Journee and Meta, the MWverse experience is designed to change that lack of accessibility to, and experience with, high-profile events that we often miss out on. The MWverse launches this year at the Cannes Festival of Creativity, where a selection of top campaigns are explored in virtual, branded rooms and experienced through the eyes of the teams that created them, and the clients that supported them.
When entering the MWverse, users are taken through the entire campaign journey from inception to execution, and are also be provided with an unprecedented behind-the-scenes look at how our very best work comes together. Visitors can also join fireside chats with clients and Web3 creators to hear what the future of the Metaverse and Web3 might look like for their brands.
To ensure we created a robust, advanced and meaningful experience was created, MW partnered with Journee, ReadyPlayerMe and Meta, a group of experts that brought a symbiotic mix of best-in-class technologies. And while the Metaverse and Web3 are still evolving, at the core of it are collaboration and interoperability
All of us are in the business of creativity – whether we’re designers, writers, finance experts, business leaders, operations people, producers, editors, talent management, HR, strategists. And this year for the first time, everyone is invited inside the Cannes experience.