Helping Kompan to play. And play. And play

Published on December 18, 2020

We’re pleased to announce we’ve been appointed by Kompan, the UK’s largest playground and fitness equipment provider, to develop a new creative approach that will help it to change the game for its customers.

We will be helping to define Kompan’s brand position, cultivate new creative and produce a high-level design framework that can be executed across multiple platforms by Kompan’s internal team over the coming year.

The new positioning focuses on the importance of outdoor play, and the sentiment that whilst the world around us may constantly be changing, one thing stays the same, the passion for play and its role in supporting a fun-filled and healthy lifestyle.

Steve Sylvester, managing director at Kompan, commented: “We are delighted to be working with McCann. Right from the word go they were able to understand and share in our mission to build happier and healthier communities. Their creative approach really showcases everything we stand for and we look forward to working with them to help everyone enjoy a world full of outdoor play.”

Alex Hawke, Managing Partner at McCann Milton Keynes, added: “Kompan is a fantastic brand which really helps to encourage healthier, enjoyable lifestyles for all. We’re looking forward to helping to bring their passion, and that of their customers, to life, particularly at a time when we are all seeking to make more use of outdoor space for recreation and fitness. We have some exciting ideas planned and look forward to sharing more details soon.”