Celebrating People, Partnership and Progress on International Women’s Day

Published on March 12, 2018

We’re proud to have celebrated the continued progression of women across every city, region and country, last week. We recognise it’s more important than ever to ensure that voices are heard, dialogues are exchanged, and perspectives on this topic are shared across borders, figurative and physical.

To mark the week, our Truth Central Team shared insights around the continued debate about gender equality and how this has invoked new waves of activism and calls for change. Celebrities, influencers, music, and everyday people alike are challenging the gender binary, the limitations they come with, and compelling others to open the lens by which they view the typical definition of “men” and “women.”

And, as an Agency, we’re proud of what we’re doing in this area and have been involved with some trailblazing work, not least the multi award-winning ‘Fearless Girl’ campaign. Believe it or not, it’s exactly a year ago since McCann NY placed the bronze statue in New York's financial district…and she has continued to spark a lot of inspiration and change ever since.

Clearly, it is evident that we still have a way to go to achieve true gender equality. There’s lots more to be done, and we look forward to continuing to play an important part in this.